Social Media Manager

Manage the Ministry’s official social media accounts across X (Twitter), Facebook, Instagram, LinkedIn, and YouTube
Monitor real time trends, audience insights, and social sentiment to adjust messaging strategies
Publish timely and relevant content in line with the Ministry’s communication objectives
Coordinate with internal teams and content creators to support campaign rollouts and live coverage
Track and analyse platform performance through analytics dashboards and prepare regular reports
Recommend and implement engagement tactics to boost visibility and responsiveness
Apply SEO practices, platform specific optimisations, and social copy best practices in all content.

Master’s or Bachelor’s (Hons) in Mass Communication, Digital Media, Media Studies, Multimedia Arts, Public Relations, Journalism, or MBA (Marketing/Communications)
Minimum 5 years of proven experience of managing institutional or campaign level social media platforms
Demonstrated expertise in Meta Business Suite, Twitter/X tools, Buffer, Canva, and analytics platforms
Strong writing and visual storytelling instincts with fluency in English and Urdu
Solid understanding of digital advocacy, community engagement, and climate communication trends.
Merit
Job Location: Islamabad